Throughout the LGBTQ Pride month, Skol, the biggest beer brand in Brazil, donated the “L” of its logo to the LGBTQ cause. So Skol’s “L” became Lesbian’s “L”. The we invited other brands to donate “G”, “B”, “T” and “Q”. They were: Burger King, Bis, Trident and Quem disse Berenice.
After this first movement, we opened the invitation for every brand that wanted to come with us in this cause. For this, we used the hashtag #MARCASALIADAS.